Search Engine Optimization (or SEO) is a hot buzzword these days. But what exactly is SEO? Simply put, it’s the process of optimizing a web page so that search engines like Google can find it and rank it under specific search terms. The higher the page ranks, the more organic traffic it can get. And let’s be real – what small business owner doesn’t want free organic traffic? SEO can be daunting for beginners. For that reason, I wanted to offer 5 Simple SEO Tips for WordPress.
These five SEO tips are simple to understand and implement on your WordPress website. It’s a quick read, and even quicker to implement. Without further ado, let’s get into the 5 Simple SEO Tips for a Better WordPress Website.
Use Your Headings (Correctly)
If you’ve had any experience with WordPress, you’ve probably seen the different heading types (H1, H2, H3, H4, etc.). One important step for better SEO is to use these tags properly.
The H1 tag should only be used once per page, and should include an exact match of your keyword. For WordPress users, the H1 tag is usually placed by default at the top of the page and is the page title. If you have a WordPress theme that hides the H1 tag, you’ll want to add it manually within your content.
H2 tags should be used as sub-headings. They should contain words that are related to your keyword. Sub-headings help search engines figure out what your content is about.
If you need to use H3 and H4 tags, make sure you’re using them as a sub-heading of their predecessor. Try not to skip around, or use them for pure design.
Pick a Focus Keyword and Use It
If you’re familiar with SEO, you’re familiar with keywords. These are the words that your page will rank for when searched. First thing is first – you’ll want to research which keyword to pick. There are tons of great resources for keyword research.
My favorite is this one from Neil Patel: https://neilpatel.com/blog/keyword-research
Once you’ve picked your keyword, you’ll want to use it within your content. Most blogs use a keyword 5 times. When adding in your keyword, try not to force it into the paragraph. Keep the text easy to read and informative. You don’t want your reader to think a robot created your content!
Try not to use your keyword more than 5 times. While keywords are helpful, you don’t want to stuff your content with them. Search Engines frown upon this and will most likely penalize you for it.
Add Fresh, New Content Regularly
Fresh new content has tons of benefits. One big one? The more content you have, the more keywords you can potentially rank for! Keep track of trends within your niche and post articles that match those trends.
Don’t confuse fresh, new content with changing your old content around. Making small changes to previous pages or posts probably won’t help you out too much.
Optimize Your Meta Description
The meta description is the block of text that appears below the page title on the search engine listing. You’ve definitely seen this before if you’ve ever used Google.
Include your keyword and a short description of the page within this block. This will help the search engines know where to categorize your post. If you don’t add a meta description, the search engine will pull the first block of text it can find. This isn’t great for SEO or for site traffic in general.
So, how the heck do you change your meta description within WordPress? We’ll go over that in the next tip.
Use a Plugin
A SEO plugin is a dream come true when it comes to WordPress. My personal favorite is Yoast SEO. It’s super easy to use and has tons of documentation on getting it set up.
Yoast SEO allows you to change the meta description and title for each page, giving you the most control over your SEO. It also allows you to choose a keyword and check keyword density to make sure you’re on track. If there are things you’re missing out on from an SEO standpoint, it will give you tips on how to fix your content.
If you decide to use YoastSEO for your website, here’s a great article for getting it set up: https://yoast.com/beginners-guide-yoast-seo/
Now that you’re armed with these 5 simple SEO tips for WordPress, head over to your own website and implement them! If you have any questions, I’m here to help: Contact Me