When you’re just getting started with your wedding business, it can be tempting to stick to social media platforms rather than building your own website. Setting up a website can be expensive and time-consuming (if you choose to do it yourself). It can also be intimidating if you’ve never done it before. There are so many different platforms available that it can be difficult to know where to start. But here’s the thing – choosing to skip a website can really hurt your business. Keep reading to learn more about why your wedding business needs a website.
1. It gives your wedding business credibility.
Having a website for your wedding business shows your clients that you mean business. When you choose to build an online home, you’re positioning yourself as an expert within the wedding community. Potential clients will be more likely to trust you because they know you’ve invested the time and money in your website.
2. It helps potential clients find you.
If this reason doesn’t convince you to build a website, I don’t know what will. Having a website for your wedding business seriously increases the chances of potential clients finding you online. Think about it for a minute. How many times have you searched for a product or service online, and purchased from a company you found through a Google search? I’m going to take a stab in the dark and say that your answer is probably more than a few times…
3. It's available all hours of the day.
When you create a website for your wedding business, you basically expand your business hours to “24/7”. Your clients (current and prospective) can easily access information about you and your business whenever the heck they want. No more answering text messages about your package pricing at 10 pm at night. A website is pretty much the dream employee – working all day every day to help your brides!
4. It provides an easy way to showcase your portfolio.
Your website is a place for you to professionally share all of your previous work in one spot. Gone are the days where you direct potential clients to your Facebook or Instagram page. Your previous weddings can all be presented in one spot on a website that is completely yours. How cool is that?
5. It's expected.
I’ll be brash: your brides expect you to have a website. It is the year 2020, and there are SO many options when it comes to creating a website. There’s really no excuse for a business to be offline. You’re better off having a free Wix website than you are to be without a website at all. Yeah, I just said that.
In all honesty, your wedding business needs to have a website. It will be one of the greatest assets to your business (next to you, of course). If I’ve convinced you that you need a website but you have no idea where to start, contact me! I’d love to walk you through how to get your business online.